The Number

John Swain is no ordinary accountant.  Full of passion and purpose, we got so many truth bombs in this interview it was tough to pick out just one! Revenue is a vanity stat, labour efficiency should be 3:1, you should be monitoring your return on revenue, make numbers part of your weekly or monthly habits. And my all-time favorite – Busy is the new stupid.  You don’t want to miss this episode. 

Show Notes

John Swain is no ordinary accountant.  Full of passion and purpose, we got so many truth bombs in this interview it was tough to pick out just one! Revenue is a vanity stat, labour efficiency should be 3:1, you should be monitoring your return on revenue, make numbers part of your weekly or monthly habits. And my all-time favorite – Busy is the new stupid.  You don’t want to miss this episode. 

Creators and Guests

Host
Wendy Brookhouse
The Financial Planner for ambitious growth oriented Entrepreneurs
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.

What is The Number?

The Number is a business podcast about the numbers that actually run your business.

Each episode focuses on one number. Revenue, profit, cash flow, capacity, time, valuation, customer cost, risk, or exit readiness.

Hosted by Wendy Brookhouse, and often joined by Kelsey MacAulay, the show breaks down what that number means, why it matters, and how it should influence the decisions you make as an owner.

Some episodes feature guests. Some are honest conversations. Some are solo deep dives.

If you own a business and want better clarity, better decisions, and better outcomes, it starts with knowing your numbers.