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On our 7th episode of "Wrong Story Short" Braithwaite's Lisa Suszek and Joe McIntyre discuss the wrong ways to critique design. From the differences between critiquing art and design (there is a significant difference), to some of the key questions to ask when thinking about the effectiveness of design, Lisa and Joe take a deep dive into the wrong and right ways to examine design.
On our 7th episode of "Wrong Story Short" Braithwaite's Lisa Suszek and Joe McIntyre discuss the wrong ways to critique design. From the differences between critiquing art and design (there is a significant difference), to some of the key questions to ask when thinking about the effectiveness of design, Lisa and Joe take a deep dive into the wrong and right ways to examine design.
"Wrong Story Short" is Braithwaite Communications' podcast that takes brief looks into why certain marketing communications don’t work, can’t work and won’t work as constructed. Then, we talk about how some simple adjustments can take those wrong concepts, executions or deliveries of marketing and communications and turn them into something that succeeds.