ScottsMiracle-Gro’s purpose is to bring goodness to every person and every patch of the Earth. This applies to the next generations of gardeners, too. Jim King, EVP and CCO of ScottsMiracle-Gro, has returned to Purpose 360 to share an update on the company’s purpose commitment, GroMoreGood.
Show Notes
No one wakes up on a Saturday morning eager to purchase garden and lawn control products, and ScottsMiracle-Gro knows that. Consumers buy these products to use on something that they enjoy — their vegetable garden, their flowers, or the lawn their kids play on.
That’s why ScottsMiracle-Gro’s purpose is to bring goodness to every person and every patch of the Earth. This applies to the next generations of gardeners, too: ScottsMiracle-Gro is encouraging childrens’ love for the outdoors through gardening programs in an effort to nurture future stewards of the environment.
Jim King, EVP and CCO of ScottsMiracle-Gro, has returned to Purpose 360 to share an update on the company’s purpose commitment, GroMoreGood.
Listen for insights from Jim on:
- How ScottsMiracle-Gro makes purpose “sticky” to engage employees, connect with consumers, and support future stakeholders.
- Why organizations require executive leader buy-in and commitment to live their purpose.
- How employee engagement and storytelling drive authenticity and trust in purpose.
- If you can’t live and be your purpose, then you should move on from it.
Links & Notes
- (00:00) - Welcome to Purpose 360
- (01:35) - Jim King from ScottsMiracle-Gro
- (06:22) - Evolved Purpose
- (08:57) - Actions to Embed Their Purpose
- (10:28) - Predictive Analytics
- (12:16) - Feeling Good About a Brand
- (14:51) - Growth
- (16:41) - GroMoreGood
- (18:35) - Employees
- (21:54) - The Pandemic
- (25:57) - Initiatives
- (29:11) - Learning by Listening
- (34:48) - Gro1000
- (36:49) - Being Embedded
- (38:53) - HeadStart
- (39:38) - Partnerships
- (42:09) - The Journey for Your Own Purpose
- (44:17) - Insights Regarding Embedding
- (45:41) - Last Thoughts & Wrap-Up
What is Purpose 360 with Carol Cone?
Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host Carol Cone brings decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.
