Speaking Your Brand: Public Speaking Tips and Strategies

How is your thought leadership message connected to your business? Should it be related? I look at it this way: Thought leadership is the personal WHY to the WHAT (vision) and HOW (mission) that you have for your business. Think of your thought...

Show Notes

How is your thought leadership message connected to your business? Should it be related?

I look at it this way: Thought leadership is the personal WHY to the WHAT (vision) and HOW (mission) that you have for your business.

Think of your thought leadership as a parallel track to your business; it’s WHY you do what you do.

I talk about thought leadership because it’s the way to get more of what you want: better speaking engagements, including paid ones, plus the way to reach more people with your message and create change.

 

In this episode, I talk about:

  • What thought leadership is
  • How thought leadership is different from your marketing and sales message in your business
  • How to connect your thought leadership and your business
  • My own thought leadership message
  • The a-ha moment I had when I gave my keynote talk back in September
  • Examples from some of our clients
  • The biggest challenges I see when working on your thought leadership

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 

Links:

Show notes at https://www.speakingyourbrand.com/259

Download our FREE workbook on how to position yourself as a thought leader: https://www.speakingyourbrand.com/guide/. 

Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

Schedule a consult call with us to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact. 

 

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JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.