The Psychology Behind the Rise of Liquid Death

When people first see Liquid Death, they’re usually pretty curious.

It doesn’t look like any other brand of water they’re used to seeing.

At a glance its signature tallboy cans could easily pass for a can of beer.

And that's exactly what its brand fans love.

Join me today as I unpack how Liquid Death - one of the fastest growing CPG products, ever - used psychology and behavioral science (knowingly or not) to grow.

Show Notes

⭐⭐⭐⭐⭐
Please take 12 seconds to rate and review the podcast because it helps us find new listeners 
⭐⭐⭐⭐⭐

FREE RESOURCES
✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ 

✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/

✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHacking

WORK WITH ME
✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.

Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/

✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.

Learn more here: https://choicehacking.academy/pro/

✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/

★ Support this podcast ★

What is Choice Hacking: The Marketing Psychology Podcast?

This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.

If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.

Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…

And how you can apply the same insights, even without a Fortune 500 budget.

Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).

Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….

This podcast will change the way you think about marketing and business forever.

“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener