This episode is brought to you by
Commerce.
As the retail marketing playbook continues to evolve, staying relevant takes more than just keeping up — it means rethinking how and where you engage your audience.
In this episode of Retail Remix, host Nicole Silberstein sits down with Sarah Crockett, Global Chief Marketing Officer at DSW, to talk shop. With experience leading marketing at brands like Vans, REI and Backcountry, Sarah brings a wide-angle lens to what’s working — and what’s changing — in the world of retail marketing. Together, they unpack:
- How DSW is navigating the latest shifts in consumer expectations and retail strategy;
- The challenges of marketing during unpredictable economic periods;
- How to keep pace with rapid technological evolutions across search and social; and
- Her secret weapon for staying on top of social trends.
RELATED LINKS
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How to Win Customers Across Every Channel
This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel.
Read the Guide.
What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.