Back on T-R-A-C-K

"It's a dating game for brands and influencers."

Sammy Norman, Marketing and Social Media expert, discusses the evolving landscape of influencer marketing, emphasizing the importance of authenticity and relatability in brand messaging. She shares her journey from fitness coaching to marketing, highlighting the necessity of influencer engagement in both B2B and B2C contexts. 

Best practices for selecting and managing influencers, the commitment required for effective influencer marketing, and the significance of measuring success through social proof. 

Sammy also explores how brands can reconnect with their audiences by showcasing their human side and leveraging employee advocacy.

Take a peak at Sammi's portfolio: https://samminormanportfolio.my.canva.site/

Connect with Sammi on LinkedIn (swearing is optional): https://www.linkedin.com/in/samminorman/

Learn how MKG Marketing makes every impression count: https://mkgmarketinginc.com/

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.