Working Smarter: Presented by Calabrio

In this episode, Dave talks with Katie Martell about how Contact Centers and Marketing Departments can not only get along, but help each other accomplish their goals.  Dave and Katie talk about:1. How can the marketing department and customer service co-exist?2. What is the fundamental role of marketing?3. How has our understanding of the voice of the customer changed over the last 10 years?4. How call center data makes marketing more effective, and vice versa.If your contact center struggles in communication with the marketing department, this episode is for you.  In fact, send it to your Marketing leader and discuss!

Show Notes

In this episode, Dave talks with Katie Martell about how Contact Centers and Marketing Departments can not only get along, but help each other accomplish their goals.  Dave and Katie talk about:

1. How can the marketing department and customer service co-exist?
2. What is the fundamental role of marketing?
3. How has our understanding of the voice of the customer changed over the last 10 years?
4. How call center data makes marketing more effective, and vice versa.

If your contact center struggles in communication with the marketing department, this episode is for you.  In fact, send it to your Marketing leader and discuss!

What is Working Smarter: Presented by Calabrio?

In this series we will discuss Contact Center industry trends and best practices, as well as sharing success stories and pain points with some of the most innovative professionals in the industry. Join us as we learn and grow together in order to provide world class customer service to each and every one of our clients.