Uzzi Raffi - Product Developer and Founder of GeoSmart Pro

Show Notes

Uzzi is a seasoned entrepreneur who has previously worked with LG Electronics as a project manager, then moved to Smarter which is a connected home company.

Uzzi launched GeoSmart Pro which is a company which manufactures smart home products.

Uzzi has a young child during the summer and was trying to keep the room temperature consistent, he therefore designed a fan which was smart connected to enable this. Uzzi launched the UKs first smart fan in 2009, and won a kite mark award for being one of the quietest fans in the market and has been featured in Metro and the Evening Standard.

Uzzi approaches a new idea with the following questions:
- What is the problem that you are trying to solve?
- Product development is never easy.

His advice is:
- Don’t hesitate just do it.
- There’s no harm in learning from your mistakes.

The development process:
- What are the features of the product?
- Do market research.
- What features could the product have?
- Always keep the product simple and stupid.
- Idea, drawing board, moulding.
- First prototype is probably not going to be the end product, it will evolve.
- As you launch the first model you learn from it. Get customer feedback at this point.

Uzzi Contact details are:
https://www.geosmartpro.com/

What is The Growth Show with Matt Lenzie?

The Growth Show with Matt Lenzie is a series of podcasts with Entrepreneur guests all of whom have highly successful track records. The show will extrapolate the best tips and trips from them to provide inspiration to our listeners. We will be identifying the growth potential that is available to you now.