Beyond the BS: Real Talk for Digital Entrepreneurs

If you think copywriting is just about putting words on a page, think again. In this episode, I sit down with the badass copy queen herself, Kelsey Loflin—a website and email copywriter who refuses to let boring words kill your business. We dive into how great copy isn’t just about sounding "authentic" (whatever that means), but about crafting words that make your audience feel something.

Kelsey shares how she went from an accidental science major to a sought-after copywriter, why vague copy is killing your sales, and the tiny details that turn good copy into unforgettable, high-converting magic. Plus, we talk about how she completely transformed my sales pages and emails—giving me more confidence (and cash) in my business.

If you’ve ever struggled to say what you really mean in a way that resonates, you need this episode. Grab your coffee (iced or hot, we won’t judge) and get ready to take your words from meh to magnetic.

Connect with Kelsey:
Instagram: @kelsey.loflin.copy

What is Beyond the BS: Real Talk for Digital Entrepreneurs?

The rise of the digital entrepreneur has completely redefined what business ownership looks like today. Average people are creating extraordinary lives while building the businesses of their dreams online…but it’s not all rainbows and unicorns. Welcome to Beyond the Bullshit…Real talk for digital entrepreneurs. Whether you're an established business owner of some kind looking to deepen your connection with your current venture and clear the fog that’s preventing clarity on next steps, or a newcomer trying to figure out how to break into the digital world, this podcast is for you.

I bet you’ve been googling things like…
“How can I make money online?”
“What’s the best online business model for beginners?”
“How can I create a digital business without spending a fortune?”
“Why can’t I seem to hit the ground running and get an online business off the ground?”
And of course… “what are some profitable online business ideas?”
In a world full of hype and overpromises, Beyond the Bullshit brings you honest answers to those questions and straight up insight on what it really takes to succeed in digital business.

Join me…Vicki Pollack, a 7 figure entrepreneur, as we peel the onion of online business together. Come for the straight-to-the-point conversations and stay for the actionable strategies on everything from making money online to mastering the digital business landscape. No filler, no fluff—just real talk and practical advice you can use.

Hosted by digital course creator, 7 figure entrepreneur and community leader Vicki Pollack, each episode cuts through the noise to give new and seasoned digital entrepreneurs alike the insights they need to succeed in a competitive online world. Whether you're trying to figure out the right tech stack, fine-tune your marketing strategy, or cultivate a resilient mindset, Vicki and her guests are here to help you navigate the journey without the fluff.

So, if you’re ready for real talk and want to finally build a business of your dreams then subscribe to Beyond The Bullshit on Apple or Spotify. Follow me on Instagram at @the_no_bs_newyorker and if you’re interested in working with me or exploring these concepts further, head to www.vickipollack.com today or email me at info@vickipollack.com.

Ready to get real about what it takes to make it in the digital space? Tune in, level up, and together let's go beyond the bullshit.