What Elite B2B Marketers Do Differently to Win (with Tas Bober)

What sets elite content marketers apart? Meet Tas Bober, founder of Scroll Labs, who is redefining how B2B SaaS companies approach marketing—especially when it comes to personal brands and landing pages.

Tas shares her unconventional process for creating landing pages that prioritize consumption over conversions—challenging traditional metrics to drive real results. She’s also a powerhouse of an entrepreneur and content creator who has discovered her niche, built a standout personal brand with a mix of humor and authenticity and developed her own unique branding superpower that thrives in even the most saturated markets.

Here’s what you’ll take away:

• Tas’s framework for landing pages designed for consumption
• The art of balancing humor and professionalism in your content
• How to pick and commit to your niche to stand out (and drive leads)
• And creative ways to use comments to grow your LinkedIn presence

Whether you're growing your personal brand or open to rethinking your B2B content strategy, this episode is packed with actionable insights and a fresh perspective.

⬛Get started with Goldcast: https://bit.ly/42bgdJo
⬛ Follow Tas on LinkedIn: https://www.linkedin.com/in/tasbober/

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What is Reed Between the Lines?

Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur.

I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level.
But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that’s going to help me reach my potential.

And damn it, I wanna have fun doing it. So I’m traveling America for candid, street-level conversations about creativity, marketing, and playing by your own rules. You’ll hear the stories behind the success: unfiltered conversations, vulnerable moments, and practical advice to help YOU grow your career, confidence, and income.

This is Reed Between The Lines. The show for people who want to achieve phenomenal results.