ManagementCast by IMD

In Episode 19 of ManagementCast, Cyril Bouquet discusses the importance of investing in executive development, even in times of financial hardship

Show Notes

Training is central to long-term business success. But how can companies justify investing in the future when the present is so costly?

The answer, says IMD Professor Cyril Bouquet, lies in the data: "All the empirical evidence suggests that companies that do invest in training and executive development, that invest in innovation, in general, come out of a crisis much stronger than those who just worry about the immediate situation."

"You should ask yourself, how can I help my people to unlock the keys to the future"

As a Professor of Strategy and Innovation at IMD, Bouquet has helped global brands such as L'Oréal and Nestlé, and organizations like the International Olympic Committee achieve their goals. In Episode 19 of Managementcast, he discusses the importance of looking to the future, even in times of financial hardship

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Cyril Bouquet is an award-winning researcher, consultant, and teacher, and supports organizations on significant transition journeys as they seek to create change and deliver progress for society. Most recently, he has deployed his mega dive method in his work with 700 top executives at the shipping firm Maersk, helping the company to adapt quickly to changing environments and shifting customer demands.


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Guest: Professor Cyril Bouquet
Host: JohnJo Devlin
Produced by: JohnJo Devlin
Editing: Max Bower 

What is ManagementCast by IMD?

How will AI change management? What is customer-centricity? When should you climb down from the top of the business mountain?

In ManagementCast, IMD Podcast Producer JohnJo Devlin, finds the answers to these questions, and more, through interviews with the brightest minds in the business universe.

For 75 years IMD professors have transformed the worlds leading brands. In each episode, the faculty pass on the attitudes, ideas, and strategies that underpin successful companies; as well as some predictions about the future of management.