Supercool

Though over a hundred solar companies fled the state when its utility, Rocky Mountain Power, cut solar incentives four years ago, Utah is one of the fastest-growing states for residential solar—but with a twist. Many new customers also purchase grid-connected batteries. While others left, ES Solar, a local solar company, went all-in on solar-plus-storage. That move paid off; the company has installed 96% of Utah's residential solar-plus-storage systems. Zach Randall, ES Solar's VP of Sales, joins the show to share how his company has succeeded and why other states are playing catch-up to emulate Utah's success.

Show Links:

Guest: Zach Randall

Company: ES Solar

Initiative: Rocky Mountain Power Wattsmart Battery Program

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What is Supercool?

Low-carbon innovations are scaling. But innovation alone doesn't win markets. Adoption does. Each week, climate entrepreneur Josh Dorfman talks with the founders, CEOs, and executives who win customers, grow revenue, and capture market share—by making their low-carbon solutions the industry’s preferred choice. Without adoption, the clean energy transition falters. With adoption, we build the low-carbon future. Supercool reveals how we get there.