The Friday Habit

In this episode of The Friday Habit, Mark sits down with Bernie Youngblood—a rule-breaking marketer, connector, and strategist who’s spent his career reshaping industries and helping businesses, nonprofits, and artists thrive.

From a start in finance to building sales and marketing ventures, Bernie has seen firsthand what works (and what doesn’t) in business. He shares lessons from his entrepreneurial journey, the challenges of innovation, and why authenticity—not advertising—is the new currency for brands.

This conversation dives deep into big-picture topics: capitalism, faith, diversity, human trafficking, innovation, and the rise of AI. Bernie also offers practical wisdom for entrepreneurs about branding, building impact, and why moving slower may actually help you accomplish more.

🧠 Takeaways:

-Being good at something doesn’t mean you’ll enjoy it—follow what energizes you.
-Diversity, creativity, and authenticity create stronger businesses than profit-driven spreadsheets.
-Our culture often resists innovation—entrepreneurs must persist despite resistance.
-AI will disrupt every industry, but it also levels the playing field for entrepreneurs.
-Brands today aren’t built—they’re revealed. Authenticity is the new currency.
-Long-term planning and intentional focus allow you to move slower but do more.
-Success isn’t about accumulating marbles—it’s about creating meaningful impact.

Resources & Links:
Connect with Bernie on LinkedIn (search “Bernie Youngblood”)
Learn more about Hot Logic at https://hotlogic.com
Follow Bernie on Facebook, Instagram, Twitter, TikTok, and YouTube

👉 Don’t forget—you can download the free Friday Habit system at https://thefridayhabit.com to learn how to dedicate one full day each week to working on your business instead of in your business.

  • (00:34) - – Welcome & Guest Intro: Bernie Youngblood
  • (02:15) - – Bernie’s Background: From Finance to Marketing
  • (04:41) - – Family of Entrepreneurs & Early Lessons
  • (06:26) - – Challenges Women Face in Business
  • (08:34) - – Capitalism, Winners & Losers, and the Patriarchy
  • (13:40) - – The State of Society: What Needs Fixing
  • (16:03) - – Mark’s Story: Overcoming Disadvantages
  • (18:31) - – Bernie on Nonprofits & Human Trafficking Work
  • (19:49) - – Mother’s Healthcare Business & Lessons Learned
  • (21:56) - – Why Our Culture Abhors Innovation
  • (25:13) - – Abundance vs. Scarcity: God’s Plan vs. Man’s Plan
  • (27:31) - – Move Slower, Do More (Bernie’s Life Philosophy)
  • (29:05) - – The Timeline Exercise: How Much Time You Have Left
  • (32:47) - – Get Uncomfortable & Stay Uncomfortable
  • (34:31) - – Opportunities for Future Trillionaires
  • (37:12) - – Branding in the Age of Transparency
  • (39:22) - – Authenticity as the New Currency
  • (44:31) - – Bridging For-Profit, Nonprofit & Art
  • (50:21) - – Hot Logic: Rethinking Lunch at Work
  • (53:42) - – Wealth, Legacy & What Really Matters
  • (55:51) - – Monday Morning Action Item
  • (56:38) - – Where to Connect with Bernie

What is The Friday Habit ?

Grow your business. Lead with purpose. Love your life.
The Friday Habit gives entrepreneurs and small business owners actionable tips, inspiring interviews, and real-world strategies to help you scale smart and stay sane. Hosted by Mark Labriola II, this weekly show is your permission slip to build a business that works for you—not the other way around.