Brands That Podcast

Go behind the scenes of Basecamp’s popular podcast, Rework, with producer Wailin Wong. In this episode, she talks about how (and why) Basecamp started Rework, how her experience as a journalist has trained her to look for a story to tell with every episode, the bad pitches they get (and the good handful they accept), and the care and love they put into production. She also shares her recommendations for companies that are interested in starting their own podcast. If you’re a fan of Basecamp or the content they put out, we think you’ll really enjoy this conversation.

Show Notes

Go behind the scenes of Basecamp’s popular podcast, Rework, with producer Wailin Wong. In this episode, she talks about how (and why) Basecamp started Rework, how her experience as a journalist has trained her to look for a story to tell with every episode, the bad pitches they get (and the good handful they accept), and the care and love they put into production. She also shares her recommendations for companies that are interested in starting their own podcast. If you’re a fan of Basecamp or the content they put out, we think you’ll really enjoy this conversation. 

What is Brands That Podcast?

Brands That Podcast is the only podcast in the world sharing case studies, interviews, and stories of how companies are using podcasting (in all of its forms) to grow.

If you’re a Founder, CEO, CMO, or VP of Marketing of a brand looking to grow, or you run marketing, PR, or internal communications for those brands...this podcast is your secret weapon.

We’ll be showing you how to leverage podcast advertising, branded podcast production, podcast guest appearances, and private podcasts (for your internal teams).

Audio is the next platform of consumer attention, and it’s still extremely early days. Your brand has a once-in-a-lifetime opportunity right now to jump into this channel, and we’ll show you how to do it.