The Authority Builder Podcast

This week, we’ve got a special episode of The Unstoppable CEO™ Podcast. Normally, I’m the one doing the interviewing, but not this week…
 
My buddy and client John Curry “hijacked” one of our recent Roundtable calls for subscribers to The Unstoppable CEO Confidential, and put ME on the hotseat.

Show Notes

This week, we’ve got a special episode of The Unstoppable CEO™ Podcast. Normally, I’m the one doing the interviewing, but not this week…   My buddy and client John Curry “hijacked” one of our recent Roundtable calls for subscribers to The Unstoppable CEO Confidential, and put ME on the hotseat.   I think you’re really going to like this…   Inside I share the 7 principles that guide all of our marketing and every piece of marketing we help our clients build.   Listen to this and you’ll have a “checklist” for every marketing and sales effort in your business   It’s available now…go listen   Timeline:   
00:11 This week’s episode is with Steve and his friend John Curry discussing the  7 principles of Marketing and Sales just after a conference call Steve just had with his clients.
01:47 Discussing begins.
02:48 John asks Steve to walk through the newsletter starting with the title “Why do we make it so complicated”.
05:10 Steve talks about how mindset is so important in gaining new clients.
08:47 “Everybody is chasing tactics if you follow marketing on the internet”- Steve
11:51 Principle #1: Trust
21:05 Principle #2: Confidence
26:40 Principle #3: Purity of Intent
32:37 Principle #4: Risk Reduction
35:11 Principle #5: Focus
38:13 Principle #6: Compelling Offer
42:56 Principle #7: Persistence
49:25 Steve explains the Growth Mindset Scorecard.
Mentioned In this Episode:

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States