being humn

Passion isn’t enough—nonprofits need clarity to connect with donors and grow their mission.
In this full episode of Being HUMN, Rob and Curt share how nonprofits can use the StoryBrand framework to craft brand scripts that resonate with both their mission audience and donors.
They explore:
  • Why nonprofits struggle to communicate clearly
  • How to avoid “we need money” messaging that pushes donors away
  • The role of mission, donor, and public brand scripts
  • How empathy and clarity build lasting donor trust
  • Practical ways to align teams, boards, and communications
👉 Learn more about building clarity and traction at gowithhumn.com

Creators and Guests

Host
Curt Kuiper
Curt Kuiper is co-founder of HUMN, helping leaders clarify their message and lead with human-first marketing.
Host
Rob Monacelli
Rob Monacelli is co-founder of HUMN, helping brands clarify their message and connect with customers through human-centered, story-driven marketing.

What is being humn?

being humn, is a show about making marketing human again. Hosts Rob and Curt—co-founders of the HUMN agency—share real conversations, proven frameworks, and practical insights to help brands connect deeply with their customers. If you care about clarity, empathy, and marketing that actually works, this podcast is for you.