Show Notes
Welcome to The Fashademix Podcast episode 2! In this episode Laura and Sophie discuss the power of influencers: how they are evolving as well as how they would like the industry to change. The founders of Lounge Underwear, Dan and Mel talk through their innovative business model and how their brand has intensified throughout the pandemic. Both lecturers discuss how high street brand H&M are working on futuristic products and question if this is a step too far.
Guests Dan and Mel Marsdon are the founders of the well-known Birmingham based brand Lounge underwear.
IN THE KNOW: Laura and Sophie discuss the power of influencers, how
www.inthestyle.com have stepped up how brands use influencers by connecting their audience with relatable people such as @ladbabymum, how their views differ and why one is influenced more than the other.
GET TO KNOW: Founded in 2016, Birmingham based
www.loungeunderwear.com is an online retailer of underwear, swimwear and comfort clothing. The business founders, Dan and Mel discuss how they have combined an old-school work ethic with modern marketing techniques to build a fast-growing e-commerce brand and generate terrific sales.
LIKE TO KNOW: the product of the podcast is a discussion around the
www.hm.com lab Germany High-Tech Jacket which states it can 'Make a Long-Distance Relationship Work'.
Sophie Johnson has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.
Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability.
Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations.
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