Authenticity over urgency. That’s Dr. Aliza Pressman’s strategy when it comes to driving the marketing of her new book, The Five Principles of Parenting.
In this episode of Bookbound, developmental psychologist Dr. Aliza Pressman unveils the trials and triumphs behind her journey to authorship, encouraging authenticity over trendy marketing—because her book can and will stand the test of time.
Aliza's book journey started with her podcast and social media content. It led her to navigate literary agents, proposals, and editorial guidance, defying convention with a book deal sans proposal. She walks us through the importance her platform has played in finding her audience and guiding her writing, in addition to helping her navigate selling the book with authenticity in the launch process.
Throughout our conversation, Aliza talks about maintaining a heartfelt dedication to service, sharing how she wrote with the real-life needs of parent groups in mind. Her tale is sprinkled with valuable lessons, from the misfires of email mix-ups to the delicate art of pitching. The episode includes insights on the evolution of maternal caregiving, using platforms to foster connection, leveraging personal networks, and embracing the challenges women face in self-promotion, all underscored by Aliza's warm approach as she nears her twin celebrations: a 50th birthday and a 'book birthday' for her labor of love, The Five Principles of Parenting.
Resources: Follow Aliza, buy her book, or listen to her podcast
here.
Apply for Fran & Bethany’s Spring 2024 BOOKBOUND Accelerator
here.
What is Bookbound?
What’s the story you can’t stop telling? Fran and Bethany are here to help you write, sell, and launch it.
Critically acclaimed authors and bestselling book coaches Fran Hauser and Bethany Saltman are your hosts of Bookbound, the podcast for aspiring nonfiction authors who want to learn how to transform their ideas, expertise, and obsessions into successful books and publishing deals. Fran and Bethany interview accomplished authors who share the strategies and surprises behind their bookbound journeys. These behind-the-scenes conversations will inspire you to claim your own “author-ity” mindset and turn the story you can’t stop telling into a book the world needs to read.
To connect with the hosts and more, go to www.bookboundpodcast.com/