The Healthtech Podcast

In this episode, James is joined by Dr. Sonia Szamocki - former A&E doctor, BCG consultant, and now founder & CEO of 32Co - to explore how healthcare can finally unlock the full potential of its clinical workforce. Sonia shares her journey from frontline medicine to building a platform that helps generalists deliver specialist-level care, starting with dentistry and now expanding into sleep medicine.
Together, they dig into:
  • Why modern treatments fail without the right flow of information
  • How 32Co builds trust between generalists and specialists
  • The hidden emotional and structural barriers to clinician adoption
  • Why AI isn’t the whole answer - and where the human connection still matters
Chapters
00:00 Sonia's Journey: From Medicine to Entrepreneurship
02:59 The Role of Technology in Healthcare
05:56 Building a MedTech Solution for Patient Care
08:56 Challenges in Healthcare Adoption
12:03 Creating Access to Specialist Care
14:56 The Importance of Human Connection in Healthcare
18:08 Expanding into Sleep Health
20:50 The Complexity of Healthcare Structures
23:58 Trust and Information Flow in Healthcare
32:47 Building Trust in Healthcare
35:51 Innovations in Sleep Apnea Treatment
41:10 Bridging Gaps in Healthcare
46:01 The Role of AI in Healthcare
01:00:40 Entrepreneurship Journey and Insights

Creators and Guests

Host
Dr James Somauroo
Cofounder of SomX

What is The Healthtech Podcast?

The Healthtech Podcast covers the latest in health and technology through interviews with disruptive healthtech startups and leaders. Whether you’re a patient, founder, investor or simply interested in healthtech, The Healthtech Podcast has it covered.

🌍 Listeners in over 150 countries.
🎙 New episode every week.
🗣 Hosted by Dr James Somauroo.

www.thehealthtechpodcast.com | www.somx.health | www.jamessomauroo.com