Talk Commerce

Tom Sieger and Timo Weltner of NETFORMIC on handling regulated-market complexity in the data model, a pricing engine that stopped a customer leaving margin on the table, and what a German agency brings to the American market. Recorded at Shoptoberfest in Nashville with Scott Ohsman of Always Off Brand.

Show Notes

Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and two of our guests came at the same business from opposite sides of the Atlantic. Timo Weltner co-founded NETFORMIC in Germany, where it has been a Shopware partner for years. Tom Sieger runs the United States side.

We cover why regulated industries have to solve complexity in the data model before the storefront, how a pricing engine built on a product information system found two ways a customer was losing money, and what a European engineering mindset changes in a sales conversation.

Guests: Tom Sieger, Partner, NETFORMIC USA, and Timo Weltner, CEO and Co-Founder, NETFORMIC GmbH.

The B2B Commerce Trends and Opportunities Report, written and researched by Content Cucumber and presented by Shopware, is free at contentcucumber.com.

What is Talk Commerce?

Talk Commerce connects the commerce community through conversation, with host Brent W. Peterson talking to the founders, developers, agency leaders, and merchants who build and run eCommerce businesses on Shopify, Magento, Adobe Commerce, and B2B platforms.

Two segments run alongside the full interviews. Agentic Commerce episodes run 10 minutes or less and take on one topic at a time, from AI shopping agents to the product data those agents read. Running Commerce covers the running and athletic industry and the brands, retailers, and race organizers who make it work.

Episodes also cover eCommerce marketing, retail, and growing a team, along with live reporting from events like eTail, Shoptalk, and The Running Event. Read the show notes and the daily blog, and sign up for the newsletter, at https://talk-commerce.com