The Katie Lance Podcast

Do you ever feel like your visuals on Instagram fall a little flat? Like, you have a great idea to create something fun and creative with Reels on using Canva but then you post it and you hardly receive any likes or engagement?

Show Notes

In this podcast, I share a few insights on what it takes to improve your graphics on Instagram. If we are not yet connected on Instagram - please give me a follow and message me to let me know you listened to the podcast!

Lessons Learned:
  • Look at your life as content
  • When possible, highlight others in your content
  • What is funny or relevant? This is more likely to be liked and shared!
  • Can you share educational and/or instructional content? This is more likely to be saved!
  • Edutainment is on the rise - can you be creative with Reels and be of value? (YES!)
  • The IG “aesthetic” is important (but not AS important)
  • When in doubt - less is more!
  • Not everything has to go on your graphics - this is what your captions are for
  • Look at the data - review your IG insights to see what content performed well in the past. Rinse and repeat!
Additional links:

What is The Katie Lance Podcast?

Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!