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Welcome to

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Help Me podcast, a show designed to help you launch

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and grow your podcast. I am your host Gino, and twice a week,

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I will release a new episode with different tips and tricks for

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launching and growing your podcast, from audio engineering, to planning

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intentionally, to growth tactics, each episode will be a bite sized

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tip to help you podcast.

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Welcome back to help me podcast. I hope you are all doing

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well. Today, I have a new idea about

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growing your podcast. And it's called a podcast

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swap. And, you know, in the past, I've talked about doing like

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an interview swap where maybe you find a podcast that

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is in a similar genre or the same genre or a complimentary

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genre, and you kinda pitch the host like, hey, you know, let me

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be on your podcast and you can be on my podcast. and, you know,

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you kinda interview each other. Therefore, you know, utilizing both of

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your networks. but today, I have a little bit of a tweak on that

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idea. Instead of being interviewed on another podcast,

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the idea of this podcast swap is actually

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swapping episodes. So for example, you know,

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this podcast, right, you know, what this podcast is. If I found another

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podcast out there that is for podcasters, I would go and

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pitch to them like, hey, here's an episode of my podcast.

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You play this the next time you go to release an episode, and I'll play

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one of your episodes next time I go to release an episode.

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So what you're really doing is actually swapping

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the episode, the whole episode itself, not just an interview.

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And I know it sounds a little weird at first, but let's get into talking

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about the specifics and the logistics of it. And and the more we talk about

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it, I think the more it will make sense because that's how it was for

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me when I heard about the idea. So one of the first things that, like,

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really got me to think about this is sometimes people replay

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episodes, right? Sometimes you're on vacation or maybe it's a holiday.

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and you'll just replay, like, one of your most popular episodes. And, you

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know, it's okay. Like, it it works fine. You know, there's nothing

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technically wrong with doing that. But sometimes, you know, if people

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listen to your show all the time and they've already heard it, it's not really

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anything new for them. So you're not really offering anything new to

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your loyal loyal listeners. You know, it may be helpful for a new

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listener who hadn't heard that previous episode. But, you know, instead

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of doing a replay of your own episode, what you could do

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is play an episode from a podcast that isn't yours.

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Right? So it's like a hand selected podcast that is

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complimentary to your audience. You know, you're picking it out. You're deciding what

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podcast and podcast episode it might be, and then you're playing

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it on your podcast. And, you know, the the first

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and obvious thing is like, well, it's not gonna be jarring for audience like

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they're just gonna hear somebody else's podcast. They're gonna be confused. Right? Well,

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yeah, if you if you just upload that episode, of course, it's gonna be confusing

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for them. But you caveat it with creating a little bit of an

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intro. So, you know, you hop on for a minute or 2 and say like,

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hey, you know, we're doing something special this week. We're not gonna have an

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episode for me, but what we are gonna have is I'm gonna show you

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an episode from a podcast that I really like, and I think you

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guys, you know, can get a benefit from it or learn something from

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it, you know, kinda explain why you're showing them

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this episode. And and really what it is is it's a curated, you know,

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episode that you've picked and you are now sharing

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with your audience. And of course, you wanna be, you know, kinda picky in in

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who you're choosing to do this with. Right? You you don't wanna do it for

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just anybody or anybody that approaches you, you wanna do your homework and and make

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sure it's gonna be a podcast that is valuable to to your

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audience. So you're gonna wanna spend some time to, you

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know, do research and figure out who you really wanna be highlighting.

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But like I said, after your little intro, you're you're gonna play their

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entire episode and, you know, it's that easy. So so you really

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only have to create that 1 or 2 minute intro saying what you're

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doing, setting people up, telling them what to expect, and

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then playing the show so they, you know, can enjoy it. So it's it's kind

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of a win win for everybody because not only is somebody gonna be

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doing this for you, and you and you can send them an episode that you

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want their entire audience to hear and to listen to in its

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entirety, you're also, you know, filling a

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space at that that you may be needed. Right? Maybe you're taking a break or

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you're on vacation and you needed to fill that space, and you don't have to

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kinda just rehash your old episodes. You can give them a

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new thing or a new idea. And you know, especially with

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podcasting, this works so well because people really trust the host of a

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podcast. Right? You're you're in their ear every week. You really build that

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trust with your audience. And for being featured on

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somebody else's podcast, they're really probably gonna take it seriously, and they're probably

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going to listen to that episode, you know, unless terrible, you know, it doesn't make

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any sense, or, you know, it's offensive or something like that,

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then maybe they might not listen to it, but you know, if it if it

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makes sense from a niche perspective,

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chances are most of the people are gonna listen to it.

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And now you have a bunch of people who are willing to

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listen to who are podcast listeners and already in your niche or sub

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niche, being opened to the idea of your podcast, you're sharing

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them your favorite episode, and now, you know, there's probably gonna be

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a high turnover of the people that actually then go to your

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show and go find you. You know, it's it's really an

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opportunity for two podcasts to grow

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together and to leverage their own networks. And, you know, there's not

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just one way to do this. I think the the great part about this is

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you know, when you reach out to a host of a show that you maybe

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wanna do a swap with, you know, it's kind of a negotiation, right? Like,

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you can look at their show and you know, maybe they have

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more downloads than you, and that's something that you guys can

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leverage or negotiate, or maybe you have more than them. but I think it, you

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know, approaching them in the way of like, hey, I think we

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can do something beneficial for the both of us. instead of asking them for

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like, hey, can you feature me? Right? Cause that that kinda comes off as like,

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you know, you're only thinking about yourself and I think it's a

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much better approach to be like, hey, the both of us have

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something here that makes sense to go together. What can we

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do to help both of our audiences. And if you're bringing that idea

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to somebody and, you know, you're kinda laying it out for them, you know, it

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takes all the work away for them. It it makes it easy for them to

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be like, oh, yeah. I could totally see that win win. So, you

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know, everybody's not gonna say yes and and maybe everybody that you approach

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may not wanna do this, but I think it's worth curating a list

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of shows that maybe you want to pitch this sort of

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podcast swap. And remember, you know, you're sharing this with your audience. So

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again, you wanna hand select it. You wanna make sure that it's

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something that is offering value to your own audience.

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And know, just making sure it's a win win for everybody and

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kinda having the specifics of a negotiation laid

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out, maybe in an email or something. So communication, super clear. And

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another thing you might wanna talk about too within the negotiation is

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like, how long are you gonna have this podcast episode up? Right?

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Like, is gonna be a permanent thing that you leave, and it's

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gonna be, you know, on on your feed forever

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or another possibility is, like, well, maybe I only put it up for 30

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days, and then I take it down. So, you know, maybe you wanna keep your

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backlog clean or something like that. So that's the different take that I

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have on a podcast swap for you today. It's swapping

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an actual episode with another podcast that you support

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and feel strongly about and feel that it could be a benefit to

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your community. Let me know if any of you have ever done this before.

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And, you know, if you've done it successfully or what your thoughts are about it,

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you can always send me an email with the link in the show

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notes and I will see you all in another episode. Thanks for listening.

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We've reached the end of the episode, and if you enjoyed this podcast

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or you got something from it, you might be interested in my

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weekly newsletter that I send out every Monday morning full of

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podcasting tips, tricks and news. So if you like

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this show, you might like this newsletter. To sign up, just go to the show

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notes and click the link. Thanks for listening and happy podcasting.