On Marketing

Newsletter ๐Ÿ‘‰ https://a-newsletter-on-marketing.beehiiv.com/
Watch this episode on YouTube ๐Ÿ‘‰ https://youtu.be/sud3-gRc7Fs

From Pastor to Product Marketing Guru, Anthony knows his stuff.

Currently, he's the co-founder of Fletch PMM, helping early-stage startups refine their messaging.

In our conversation, we discuss:
(1) Marketing's role in generating product demand and making the sales process easier.
(2) The importance of effective positioning in guiding clear messaging and communications.
(3) How focusing deeply on a niche target segment leads to better results than a broad approach.
(4) Tips for crafting capabilities-based messaging that explains how customers use products.
(5) Examining how human tendencies like pride can negatively impact marketing if left unchecked.

// GUEST LINKS //
Anthony's LinkedIn
Fletch PMM website

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๐Ÿ’ป Learn more about who I am and what I do

// Disclaimer // 
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

What is On Marketing?

What is marketing?

Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan ๐Ÿ‘‹. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started five years ago. I hope to shorten that learning curve for you.

Some questions I explore on this show with my guests:
- What is the job marketing should get done in a company?
- What is one of your strongest held beliefs about marketing?
- What is something you believe that few other marketers believe?

This podcast is for me to learn from some of the best thinkers on this planet, and hopefully, you can pick up some wisdom too.

Join me on this journey to learn.