On Good Authority: Publishing the Book that Will Build Your Business

Dan Nicholson graduated summa cum laude from Seattle University with degrees in accounting and information systems before completing a fellowship at the Governmental Accounting Standards Board. He went on to work at Deloitte and various Fortune 500 companies and has been named to CPA Practice Advisor’s 40 Under 40 list of global accountants four times.   But, as he might say, blah blah blah.   His passion—and what he wrote his book Rigging the Game about—is what he had to unlearn after doing all those impressive things. He poured it all into Certainty U, a program that helps purpose-based entrepreneurs "get lucky."   On this episode, we discussed how he was able to sell thousands of copies of a book he hadn't yet written—in short, how he was able to rig the book publishing game. (And how you can, too.)   For more about Dan and his book, go to www.riggingamazon.com.   ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Show Notes

Dan Nicholson graduated summa cum laude from Seattle University with degrees in accounting and information systems before completing a fellowship at the Governmental Accounting Standards Board. He went on to work at Deloitte and various Fortune 500 companies and has been named to CPA Practice Advisor’s 40 Under 40 list of global accountants four times.
 
But, as he might say, blah blah blah.
 
His passion—and what he wrote his book Rigging the Game about—is what he had to unlearn after doing all those impressive things. He poured it all into Certainty U, a program that helps purpose-based entrepreneurs "get lucky."
 
On this episode, we discussed how he was able to sell thousands of copies of a book he hadn't yet written—in short, how he was able to rig the book publishing game. (And how you can, too.)
 
For more about Dan and his book, go to www.riggingamazon.com.
 
ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

What is On Good Authority: Publishing the Book that Will Build Your Business?

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.