Revenue RX, Optical Retail Wins

In this episode we will discover what it means to be a Mobile Optician and what is involved in pursuing this entrepreneurial passion.
Helen Whitaker is a Licensed mobile optician, Contact Lens Fitter and Refracting and Dispensing Optician based in British Columbia, Canada.
She is the founder and operator of Secure Vision, an award-winning mobile optical business providing affordable eyewear accessible to all—regardless of age, mobility, or financial status. In addition Helen has created the Secure Vision Mobile Optical Academy where we will drill down on how she mentors and educates aspiring mobile opticians, helping them build a sustainable businesses that balances profitability, client care, and personal well-being.

(00:00)  Introduction

(06:20)  Mobile Opticians - The Inspiration

(11:30)   The Valued Optician - The key to Retail Success

(15:30)   Motivation and Passion necessary ingredients - A Life style decision

(18:33)   Customer Care - Authentic communication

(20:50)  Discretionary time offered through mobile opticianry

(22:40)  A 50% attrition - Opticians looking for a change

(24:05)  Education the key to moving forward with Opticianry skills   

(25:30)  Secure Vision Optical Academy -  A support structure for mobile success

(31:09)  Collaborating with OD's - Building a circle of Trust

(34:00)  Finding your niche, your perfect client, the LEAP process.

(38:05)  Identifying the perspective of a mobile optician. Passion is critical.

(44:15)  Understanding the Power of Giving Back

(46:18)  Summary conclusion.

Thank you for listing to REVENUE RX, OPTICAL RETAIL WINS….

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What is Revenue RX, Optical Retail Wins?

REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS!

The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time.

Discover how an entrepreneur owned and ran 2 successful optical stores for 16 years and worked only 2 days a week! Understand the difference of working ON the business as opposed to IN the business. Be enlightened knowing that Trust is your biggest expense. Follow me every second week in this 'Revenue RX, Optical Retail Wins' podcast and find new ways to think about your Optical Retail business and take action and be the entrepreneur you always wanted to be.