DogCo Secrets

If this year has gone a little sideways, or if you simply want to make the most of the final five months of 2026, this episode is about resetting with clarity instead of forcing yourself to stick to goals that may no longer fit.

I’m sharing how I’m personally reassessing the year, why some goals need to change as your business evolves, and how to tell the difference between being productively off track and being genuinely misaligned. We’ll also talk about radical ownership, identifying what is actually within your control, and making the changes necessary to finish the year stronger.

#BusinessGrowth #EntrepreneurMindset #PetCareBusiness

⏱️ Timestamps
0:00 – Getting 2026 back on track
1:20 – Why this year has felt unusually fast
4:30 – How business systems and technology are changing
7:20 – Reassessing the goals you set in January
10:20 – When changing the goal is actually the right move
13:20 – Productively off track vs. unproductively off track
16:20 – Why disappointment means you still care
18:00 – Radical ownership and taking control
21:00 – The habits that may be holding you back
25:00 – What I’m changing personally for the rest of the year

🧠 Key Takeaways

  • Your January goals do not automatically deserve your loyalty in August
  • Sometimes being “off track” means your priorities have matured
  • Productive misalignment can be a sign of better leadership
  • You need to identify whether the goal is wrong or the execution is wrong
  • Radical ownership means looking honestly at what is within your control
  • Business growth often requires focusing on foundations before expansion
  • The best use of your time may change as your company evolves
  • Personal habits can directly impact how effectively you lead
  • Every meaningful change carries a cost
  • The final five months of the year are still plenty of time to make meaningful progress

🚀 Join Me at the DogCo Business Summit

If you’re ready to get clearer about where your business is going, strengthen the way you lead, and build a company that actually supports the life you want, I’d love to have you join us at the DogCo Business Summit, October 2nd–4th in Winston-Salem, North Carolina. In-person and digital tickets available 👉 dogcosummit.com

-M

What is DogCo Secrets?

Ready to scale your pet care business? Practical advice you can implement easily and quickly to 10x the growth of your business, musings on the current state of the pet care industry, and all the tips and tricks I've learned from coaching over 200 companies in the last two years.