Bootstrapping from Idea to $10M with Community Marketing: Lloyed Lobo (#145)

This week, Jim talks to Lloyed Lobo, Co-Founder of Boast, about his amazing Journey through Entrepreneurship, and how he was able to harness community led marketing to bootstrap a business to over 10M.

TOPICS DISCUSSED IN TODAY’S EPISODE

• Being a swiss army knife
• Don’t let rejection rule you, let it fuel you
• Growing up on the streets of Mumbai: value of community
• The three key skills for entrepreneurship
• The key to consistency
• 3 Different types of community
• How to figure out who to target for your community
• The importance of understanding the customer
• Just ask
• Inflection points of a bootstrap company
• Audience vs Community

Resources:

• From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community Led Growth
• Jim Huffman website
• Jim's Twitter
• GrowthHit
• The Growth Marketer's Playbook

Additional episodes you might enjoy:

• Startup Ideas by Paul Graham (#45)
• Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
• How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
• Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
• How We're Validating Startup Ideas (#51)

 

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