Aquibur Rahman from Mailmodo (YC S21): Creating a Viral Launch Video With >100K Views for only $50

👉🏼 Description:

Tune in as Aquibur talks about building agents to make marketers more efficient, how to approach employee-led company marketing, using AI to create a compelling launch video, and more!

👉🏼 About the Guest:

Aquibur Rahman is the CEO of Mailmodo (YC S21 & Sequoia Surge), a SaaS platform revolutionizing email marketing with interactive solutions. With a strong background in marketing at ClearTax India and degrees from IIT & IIM, he has positioned Mailmodo as a leader in driving ROI for marketers worldwide.

👉🏼 About the Host:

Shriya Nevatia (50K+ followers on LI and X) has been building community for 12+ years for founders, investors, and builders around the world. She launched the On Deck Catalyst community for elite global young leaders, helped hundreds of women start angel investing at The Council Capital, and founded The Violet Society, a pre-accelerator for female & non-binary startup founders.

 

👉🏼 Timestamps:

• 00:00: Episode Highlight
• 00:49: Intro to Taste & Tactics
• 01:05: Intro to Aquibur Rahman, founder and CEO of Mailmodo (YC S21), a SaaS platform revolutionizing email marketing
• 04:01: Using traction to validate your idea
• 05:43: Using AI to reduce marketers' load
• 08:11: How Mailmodo started an employee-led marketing campaign
• 11:05: How to set up your own employee-led marketing program
• 12:20: Using AI to create an entire launch campaign
• 16:52: Prompting advice for the best AI videos
• 17:57: Advice when building an AI-only launch video
• 18:46: Product Hunt launch mistakes at Mailmodo
• 20:26: Building an influencer marketing engine
• 23:21: Scheduling your influencer campaign for maximum impact
• 24:48: Choosing the best influencers for your campaign
• 26:10: What Aquibur would do again when repeating a launch campaign & what he'd avoid
• 27:30: The best ad platform for SaaS companies
• 28:39: What's next at Mailmodo
• 29:54: Will AI ever develop its own unique taste?
• 32:05: Learnings and takeaways from the episode
• 33:58: Outro

👉🏼 Where to find Aquibur:

• LinkedIn: https://www.linkedin.com/in/aquibur
• X: https://x.com/AR_Bits
• Instagram: https://www.instagram.com/aquibur_rahman
• Mailmodo - About Aquibur: https://www.mailmodo.com/guides/author/aquibur-rahman/
• Mailmodo: https://www.mailmodo.com/ 
• Mailmodo LinkedIn: https://www.linkedin.com/company/mailmodo 
• Mailmodo X: https://x.com/mailmodo 
• Mailmodo AI Launch Video: https://www.linkedin.com/posts/aquibur_big-day-for-us-at-mailmodo-were-launching-activity-7383762494558912512-5fj5

👉🏼 Where to find Shriya:

• Twitter: https://x.com/shriyanevatia
• LinkedIn: https://www.linkedin.com/in/shriyanevatia/
• Taste & Tactics Twitter: https://x.com/tasteandtactics
• Taste & Tactics Instagram: https://www.instagram.com/tasteandtactics/
• Taste & Tactics TikTok: https://www.tiktok.com/@tasteandtactics
• Taste & Tactics LinkedIn: https://www.linkedin.com/company/taste-and-tactics
• Taste & Tactics YouTube: https://www.youtube.com/@tasteandtactics 
• Taste & Tactics Spotify: https://open.spotify.com/show/72Xgo0svsNOKkCdWQnaggM
  
  

What is Taste & Tactics?

Taste & Tactics breaks down the real playbooks behind iconic products, told by the people who built them.

Each episode goes deep on one bold launch: what sparked the idea, how it reached the right audience, and the moves that made it stick.

Hosted by Shriya Nevatia, the show is made for founders, marketers, and brand builders who are sick of vague advice and want practical frameworks.