Make Marketing Suck Less for Expertise-Driven Solo Businesses

Here's something we don't talk about enough when it comes to marketing…  What does effective marketing look like for your business?  I know what the web celebs will say. They'll say, “Marketing works when you're booked out with clients for months on end!” or “When your post goes viral and you grow your following by tens of thousands of people overnight!” Then that is success.  But is it effective? And who is it effective for? And are you the person it's effective for?  Today on the pod, I want to give you a process to think about what effective marketing looks like for your specific business. Because, if you don't know what effective marketing looks like, you're never going to know if marketing is really paying off.  In this episode you'll learn: The five steps to work through the question, “What does effective marketing look like to you?”  When to quit marketing methods that aren’t working for you. How to know if your marketing is actually working.  How to determine if your business needs a big audience or strong relationships.  

Show Notes

Here's something we don't talk about enough when it comes to marketing… 

What does effective marketing look like for your business? 

I know what the web celebs will say.

They'll say, “Marketing works when you're booked out with clients for months on end!” or “When your post goes viral and you grow your following by tens of thousands of people overnight!” Then that is success. 

But is it effective? And who is it effective for? And are you the person it's effective for? 

Today on the pod, I want to give you a process to think about what effective marketing looks like for your specific business. Because, if you don't know what effective marketing looks like, you're never going to know if marketing is really paying off. 

In this episode you'll learn:

  • The five steps to work through the question, “What does effective marketing look like to you?” 

  • When to quit marketing methods that aren’t working for you.

  • How to know if your marketing is actually working. 

  • How to determine if your business needs a big audience or strong relationships.

 

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)