We’re here with Mary Cate Spires of Harley James Consulting to learn about her transition from digital marketing agency to in-house traditional marketer. Mary Cate discusses a few challenges using traditional advertising avenues, like billboards and mailers— all while explaining how an “integrated” approach with both offline and digital marketing tactics can often be a successful combination.
Mary Cate Spires is an award- winning digital marketing consultant, integrated marketing expert, and blogger and speaker.
Known as “ The Goal-Oriented Marketer,” Mary Cate’s approach to digital marketing is guided by one core belief: “Don’t spend money on marketing if you don’t measure KPIs.”
Mark Cate is a power user of Hubspot’s Inbound Marketing approach and has mastered the art and science of leveraging technology and data to help companies grow by attracting, converting, closing and delighting customers. She is also highly skilled at integrating the same message and look and feel across print and digital channels to optimize impact. She enjoys mentoring her peers to help them think strategically and turn to data to inform plans, measure impact and pivot when needed.
What is Maiden Voyage?
Maiden Voyage is a video podcast series by the ladies of Impulse Creative. Our mission is to relate, inspire, laugh, and learn all while empowering women in the workplace.