Continuous Sales Improvement

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One of the best sales trainers in the world today, Bob Burg started out as a sports broadcaster, and eventually got into sales.
The author of “The Go Giver”, and “Endless Referrals”, he uses his books as an outbound marketing and positioning tool.
An avid reader, he realizes that the best selling tool is to understand and implement a proven methodology.
He defines a System as – the process of predictably achieving goals, based on a logical and specific how-to set of principles.

Show Notes

One of the best sales trainers in the world today, Bob Burg started out as a sports broadcaster, and eventually got into sales.

The author of “The Go Giver”, and “Endless Referrals”, he uses his books as an outbound marketing and positioning tool.

An avid reader, he realizes that the best selling tool is to understand and implement a proven methodology.

He defines a System as – the process of predictably achieving goals, based on a logical and specific how-to set of principles.

In addition, the key to sales success is building yourself on the inside.

People are going to buy from you because they believe they are better off by doing so than not doing so.

Understand the greatest salesmanship is about the other person - bringing immense value to them.

Sales leaders need to inoculate their trainees, to let them know they are going to get noes before they get their first yes.


Best advice for Sales Improvement:

  • Shift your focus from getting to giving.
  • Build relationships that lead to referrals.
  • People do business with those they know, like and trust.
  • Stories connect with people on a heart to hear level.
  • Make your target serving others, and you will be rewarded!

Recommended reading:

Richest Man in Babylon by George S Clason

Psycho-Cybernetics by Maxwell Maltz

Go for No by Andrea Waltz


Favorite Authors:

Tom Hopkins

Zig Ziglar


How to write a best-seller?

Continuing to promote your book and consistently keep in front of people.


What is Bob's advice on how to deal with setbacks?

Successful people deal in truths. You need to adapt to stay ahead of the curve. 

Be willing to change, whether your like it or not.


You can find all of Bob Burg's books here:

https://amzn.to/2SINZnC


You can find out more about Bob Burg, and get info about his now program, the Go Giver Success Alliance, by going to:

Burg.com


You can find him and his team here:

https://www.tdaves.com/company-overview#About


Find out more and join the Continuous Sales Improvement Movement by visiting here:

https://continuoussalesimprovement.com/home

You can also get the first chapter of my book for free by signing up!


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What is Continuous Sales Improvement?

The Continuous Sales Improvement Podcast with Eric Lofholm