Uncut B2B Marketing

We can sell to everyone”… famous last words. On this episode of Uncut, Jasper Degreef, Jasper Hissink and Ted van den Berg unpack what an ICP actually is (spoiler: it’s a company profile, not a persona), why it’s the fastest way to create focus across marketing, sales and product, and how to translate it into a target account list that everyone can agree on. No vague firmographics. Just a disciplined approach that prevents shiny object syndrome, product sprawl and churn disguised as “growth. 

Creators and Guests

Host
Jasper Degreef
Host
Jasper Hissink
Host
Ted van den Berg

What is Uncut B2B Marketing?

Most B2B SaaS demand gen advice sounds great on LinkedIn… until you try to execute it. Uncut is a no-BS podcast that takes you from A to Z in B2B SaaS demand generation, breaking down how to actually build a modern demand engine that works in the real world.

Hosted by Jasper de Greef, Jasper Hissink, and Ted van den Berg, each episode focuses on one core building block of demand gen from foundations and research to positioning, channels, attribution, and reporting. This isn’t a highlight reel of vanity metrics or overnight wins. It’s the real tactics, trade-offs and mistakes behind campaigns that actually generate pipeline and revenue. If you’re a B2B SaaS marketer, founder or growth lead trying to deliver results without infinite budget or headcount, this podcast is for you. No fluff. No filters. Just demand gen, uncut.