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Robby: The Brand ED Podcast
with Robby Fowler episode 75.

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3 things 27 years of marriage
has taught me about running

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a personal brand business.

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Welcome to the show that helps
you discover a personal brand and

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business worth giving your life to.

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Running a consulting training or
coaching personal brand is exciting.

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But it's also demanding and draining.

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The reality is we get pulled
into a vortex of activity as we

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pursue revenue with little time to
consider what we're building and

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why it matters to us and the world.

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This show gives you practical advice
not just to make more money but make

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more than money by building a personal
brand worth giving your life to

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Welcome to today's episode.

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I'm actually recording this on
my 27th wedding anniversary.

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And so I thought I would take some time
to reflect myself and then share three

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things my marriage has taught me about
running a personal brand business.

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Number one.

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It's taught me that.

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The most helpful thing for my business has
actually been my marriage because marriage

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works on your character over time.

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And increases your self awareness
more than anything else.

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For me, it has worked on my
character over those 27 years and

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increased my own self-awareness of
who I am more than anything else.

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When it comes to running a personal brand
business, you can improve your skills.

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As I think about it, I've gone out
and bought resources that have helped

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me improve my skills as a copywriter.

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As a marketer, as a brand
strategist, as a business person,

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you can go improve those skills.

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You can also outsource your weaknesses
when you run a personal brand business.

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You can focus on your strengths and
begin to outsource your weaknesses.

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But character has grown
over the long haul.

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You cannot outsource that.

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You cannot read a book or take a
course and improve that overnight.

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You can get help, but you
can't improve that overnight.

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Characters grown over the long haul.

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And I don't know if there's anything
more important in a personal brand

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business, then your character, because
you can go get help other areas.

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But 27 years of marriage.

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Has helped my character
grow over the long haul.

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And I think that's been one of
the most important things to

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running my personal brand business.

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Number two.

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27 years of marriage keeps everything
else, including my personal

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brand business and its success.

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In perspective.

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My 27 years of marriage just
keeps all of that in perspective.

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27 years of marriage has given me a
bride who has been a constant through

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job losses over those 27 years.

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Tragedy over those 27 years.

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And  triumphs experienced
over those 27 years.

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But it keeps all of that in
perspective, it's given us three

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kids and that then brings us to what
it's like to raise up more humans

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and send them out into the world.

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And that will sure give you
perspective on your business.

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And it's also therefore created a family.

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That's come about through
that 27 years of marriage.

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And that family for me has
been a balancing point and it

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keeps this question and this
important question in front of me.

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And that is, this is this personal brand
business that I am working to build.

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Is that a blessing or a curse
in the eyes of my family?

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So when they look at what I do.

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Does this schedule?

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What I'm working on.

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How I go about my day, week, month.

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Do they look at this personal brand
business as a blessing or a curse?

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In the eyes of my family that helps
keep perspective and balance for me.

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Including how caught up.

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I may get into making
this thing successful.

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And then number three.

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It's taught me that together is better.

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Together is better.

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Now for sure.

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That's taught me.

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27 years of marriage that you need to
be careful and thoughtful about who

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you partner with that does matter.

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But as a personal brand business, I am
still convinced that together is better.

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You just need to be thoughtful and
careful about who you partner with.

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I've had the joy and privilege of
partnering with several others.

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Even other personal brands as we've
offered products or services or

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workshops together and partner together.

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And that's in large part because
my marriage has taught me, you

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know, what together is better.

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Just be careful and thoughtful
about who you partner with.

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That is also taught me though, in
order to partner in my business,

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my marriage has taught me.

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There's no reward without risk and
vulnerability, because if I partner with

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someone in business, then yes, there is
the risk that I can be taken advantage of.

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There's always risk and it
requires me to be vulnerable.

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And my merits has taught
me that that's okay.

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Because the reward of doing it together.

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Is worth it.

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And the last thing under together as
better is 27 years have taught me that

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the legacy of what we are looking to
leave behind is actually more rewarding

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than the thing I'm looking to build this
week, this month, or even this year.

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On my own in my business.

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So what we're doing
together in our marriage,

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It's going to leave behind legacy.

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And for me, that has been
more rewarding to think about.

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Then what it is I'm trying to
do in my business this week,

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this month, or even this year.

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In other words, it's given me a long
perspective, a long perspective.

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And keeps me from getting  too
sidetracked on just short term thinking.

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It reminds me of the definition
of a proverb or heard recently.

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A short statement based
on long experiences.

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That's what 27 years together with my
beautiful bride has taught me about

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running a personal brand business.

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I've learned some short statements
that I can make, but those have been

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based on long experiences together.

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And long experiences.

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There's just nothing.

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Like them, there's no
replacement for them.

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Thanks for joining me on today's
episode and helping me celebrate 27

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years of marriage as we head into 2022.

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I want you to have a headstart, to
have a clear picture of the personal

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brand business you're trying to build.

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I want you to have amazing
clarity as you head into 2022.

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To know exactly what to say when
someone says, so what do you do?

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To know exactly what kind of
business you're building that

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is worth giving your life to.

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And I want you to join
me on a four week sprint.

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I call it the headstart sprint.

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And over that four weeks, we're going
to get amazing clarity around the kind

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of business you're trying to build.

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And we're going to carry that all
the way through so that it translates

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on the homepage of your website.

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So we're going to make sure
that we wind up with something

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very practical and tangible.

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That's on your website
that clearly communicates.

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The personal brand business that you
are trying to build and that you feel

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compelled is worth giving your life to.

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I want you to join that waiting list.

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Hop on there only six spots only
take six people through this.

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So make sure you join me there.

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I will put a link to
that in the show notes.

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Or  you can go to robbyf.com/head-start.

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That's / head-start    and you can
sign up on that waiting list until next

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time go and build a life giving brand