Robby: The Brand ED Podcast with Robby Fowler episode 75.
3 things 27 years of marriage has taught me about running
a personal brand business.
Welcome to the show that helps you discover a personal brand and
business worth giving your life to.
Running a consulting training or coaching personal brand is exciting.
But it's also demanding and draining.
The reality is we get pulled into a vortex of activity as we
pursue revenue with little time to consider what we're building and
why it matters to us and the world.
This show gives you practical advice not just to make more money but make
more than money by building a personal brand worth giving your life to
Welcome to today's episode.
I'm actually recording this on my 27th wedding anniversary.
And so I thought I would take some time to reflect myself and then share three
things my marriage has taught me about running a personal brand business.
Number one.
It's taught me that.
The most helpful thing for my business has actually been my marriage because marriage
works on your character over time.
And increases your self awareness more than anything else.
For me, it has worked on my character over those 27 years and
increased my own self-awareness of who I am more than anything else.
When it comes to running a personal brand business, you can improve your skills.
As I think about it, I've gone out and bought resources that have helped
me improve my skills as a copywriter.
As a marketer, as a brand strategist, as a business person,
you can go improve those skills.
You can also outsource your weaknesses when you run a personal brand business.
You can focus on your strengths and begin to outsource your weaknesses.
But character has grown over the long haul.
You cannot outsource that.
You cannot read a book or take a course and improve that overnight.
You can get help, but you can't improve that overnight.
Characters grown over the long haul.
And I don't know if there's anything more important in a personal brand
business, then your character, because you can go get help other areas.
But 27 years of marriage.
Has helped my character grow over the long haul.
And I think that's been one of the most important things to
running my personal brand business.
Number two.
27 years of marriage keeps everything else, including my personal
brand business and its success.
In perspective.
My 27 years of marriage just keeps all of that in perspective.
27 years of marriage has given me a bride who has been a constant through
job losses over those 27 years.
Tragedy over those 27 years.
And triumphs experienced over those 27 years.
But it keeps all of that in perspective, it's given us three
kids and that then brings us to what it's like to raise up more humans
and send them out into the world.
And that will sure give you perspective on your business.
And it's also therefore created a family.
That's come about through that 27 years of marriage.
And that family for me has been a balancing point and it
keeps this question and this important question in front of me.
And that is, this is this personal brand business that I am working to build.
Is that a blessing or a curse in the eyes of my family?
So when they look at what I do.
Does this schedule?
What I'm working on.
How I go about my day, week, month.
Do they look at this personal brand business as a blessing or a curse?
In the eyes of my family that helps keep perspective and balance for me.
Including how caught up.
I may get into making this thing successful.
And then number three.
It's taught me that together is better.
Together is better.
Now for sure.
That's taught me.
27 years of marriage that you need to be careful and thoughtful about who
you partner with that does matter.
But as a personal brand business, I am still convinced that together is better.
You just need to be thoughtful and careful about who you partner with.
I've had the joy and privilege of partnering with several others.
Even other personal brands as we've offered products or services or
workshops together and partner together.
And that's in large part because my marriage has taught me, you
know, what together is better.
Just be careful and thoughtful about who you partner with.
That is also taught me though, in order to partner in my business,
my marriage has taught me.
There's no reward without risk and vulnerability, because if I partner with
someone in business, then yes, there is the risk that I can be taken advantage of.
There's always risk and it requires me to be vulnerable.
And my merits has taught me that that's okay.
Because the reward of doing it together.
Is worth it.
And the last thing under together as better is 27 years have taught me that
the legacy of what we are looking to leave behind is actually more rewarding
than the thing I'm looking to build this week, this month, or even this year.
On my own in my business.
So what we're doing together in our marriage,
It's going to leave behind legacy.
And for me, that has been more rewarding to think about.
Then what it is I'm trying to do in my business this week,
this month, or even this year.
In other words, it's given me a long perspective, a long perspective.
And keeps me from getting too sidetracked on just short term thinking.
It reminds me of the definition of a proverb or heard recently.
A short statement based on long experiences.
That's what 27 years together with my beautiful bride has taught me about
running a personal brand business.
I've learned some short statements that I can make, but those have been
based on long experiences together.
And long experiences.
There's just nothing.
Like them, there's no replacement for them.
Thanks for joining me on today's episode and helping me celebrate 27
years of marriage as we head into 2022.
I want you to have a headstart, to have a clear picture of the personal
brand business you're trying to build.
I want you to have amazing clarity as you head into 2022.
To know exactly what to say when someone says, so what do you do?
To know exactly what kind of business you're building that
is worth giving your life to.
And I want you to join me on a four week sprint.
I call it the headstart sprint.
And over that four weeks, we're going to get amazing clarity around the kind
of business you're trying to build.
And we're going to carry that all the way through so that it translates
on the homepage of your website.
So we're going to make sure that we wind up with something
very practical and tangible.
That's on your website that clearly communicates.
The personal brand business that you are trying to build and that you feel
compelled is worth giving your life to.
I want you to join that waiting list.
Hop on there only six spots only take six people through this.
So make sure you join me there.
I will put a link to that in the show notes.
Or you can go to robbyf.com/head-start.
That's / head-start and you can sign up on that waiting list until next
time go and build a life giving brand