Anthony Cadieux, VP of Performance Marketing at AdventHealth, leads enterprise-scale digital strategy across 50+ hospitals and 1,200+ care locations, spanning digital media, CRM, analytics, and contact center strategy.
In this episode, Anthony explains why healthcare digital marketing must start with a patient’s emotional state, how regulation can push better creativity, and why marketing and consumer experience work best as one system.
You will hear:
- What marketers often miss about healthcare journeys (multiple audiences, high emotion, complex payers)
- How AdventHealth approaches personalization with permission—and avoids “creepy” targeting
- How to align marketing promises with operational reality so trust holds up after the click
Learn practical strategies for building systems that scale while keeping trust and humanity at the center.
=== Connect with Anthony:
- LinkedIn: https://www.linkedin.com/in/anthonycadieux/
- AdventHealth: https://www.adventhealth.com/
=== About the Everything Clicks podcast:
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.
📣 Subscribe now for more insights on creating digital experiences that convert.
📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/
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