Attributed - A podcast by Dreamdata

Why is the “Cringe Factor” one of the biggest hurdles in B2B marketing?

Most B2B organizations are powered by brilliant, introverted subject matter experts: the engineers, data scientists, and technical founders who have the deep insights the market craves.

These experts aren’t known to shove themselves into the limelight, with personal branding feeling more like a cry for attention than a good business decision.

In this session, we are joined by Goldie Chan, the "Oprah of LinkedIn," Forbes columnist, and author of Personal Branding for Introverts. Goldie has spent her career bridging the gap between high-level tech and human-centric storytelling.

We’ll chat about how B2B marketers can harness their technical voice without feeling like an influencer.

What we will cover:
- The 5 C’s Framework: Goldie’s logical, step-by-step approach to building a brand through Clarity, Consistency, Competency, Confidence, and Community.
- Reputation vs. Personal Brand: How to help your experts understand that if they don’t tell their story, the market will tell it for them.
- Minimum Viable Content (MVC): Strategic ways to get high-value insights onto LinkedIn without the burnout of daily posting.
- The "Teacher" Mindset: Shifting the narrative from "self-promotion" to "industry education" to get immediate buy-in from quiet experts.


Follow Goldie Chan on LinkedIn: https://www.linkedin.com/in/goldie/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/ 


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host
Laura Erdem
Sales Leader at Dreamdata heading the Americas team as well as a marketing enthusiast. Known for her innovative social selling strategies, she grows her yearly following by 100% year over year, currently at 26000.
Guest
Goldie Chan
Keynote Speaker on PERSONAL BRANDING & LEADERSHIP at work | Author of bestselling “Personal Branding for Introverts” (Basic Venture, 2025) | ex-Forbes | Founder, Warm Robots | LinkedIn Top Voice | Cancer Survivor

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.