State of Customer Storytelling

In this episode of the State of Customer Storytelling podcast, Chief Outsiders Partner and CMO Jeff Loeb shares how to gather customer insights and share them with the rest of your team.

Show Notes

In this episode of the State of Customer Storytelling podcast, Chief Outsiders Partner and CMO Jeff Loeb shares how to gather customer insights and share them with the rest of your team. Hear the best ways to capture customer insights, interview your customers, and repurpose the content inside and outside your company. You’ll also learn how the role of the analyst is changing, why video testimonials remain the most powerful, and why you should always use the customer as the North Star in your decision-making. To learn more about Testimonial Hero and the importance of customer storytelling, go to TestimonialHero.com

What is State of Customer Storytelling?

State of Customer Storytelling is a podcast on all things customer advocacy and customer marketing. Join us as we explore how today's B2B marketing leaders drive more revenue faster with high-impact customer stories.