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We chat with Jeff Quattone about his work bringing seed libraries to New Jersey, plant propaganda (not propagation!), and the Jersey tomato. Quattrone is an artist, lifelong gardener, and marketing professional. He founded LIbrary Seed Bank in 2014. He talks about his journey into seed saving and helping to set up seed libraries.“The whole idea that food can go extinct was something that shocked me because I didn’t understand diversity.”He is so passionate about Jersey tomatoes that he has a page devoted to them on his website. “I think I’ve grown just about every one of them and I love them all!” Quattrone explains that the traditional Jersey tomato was bred to be a 10-ounce, round, red tomato because of the canning industry in New Jersey.As a marketing professional, he finds that people often have a negative impression of the word propaganda. He looks at the fine line between propaganda and branding—and talks about why he thinks garden propaganda is important.
We chat with Jeff Quattone about his work bringing seed libraries to New Jersey, plant propaganda (not propagation!), and the Jersey tomato.
Quattrone is an artist, lifelong gardener, and marketing professional. He founded LIbrary Seed Bank in 2014. He talks about his journey into seed saving and helping to set up seed libraries.
“The whole idea that food can go extinct was something that shocked me because I didn’t understand diversity.”
He is so passionate about Jersey tomatoes that he has a page devoted to them on his website. “I think I’ve grown just about every one of them and I love them all!” Quattrone explains that the traditional Jersey tomato was bred to be a 10-ounce, round, red tomato because of the canning industry in New Jersey.
As a marketing professional, he finds that people often have a negative impression of the word propaganda. He looks at the fine line between propaganda and branding—and talks about why he thinks garden propaganda is important.
Want to grow your own food but need creative ideas so you can get the most from your space and your growing zone? Our passion is the edible garden.
We help people grow food on balconies, in backyards, and beyond—whether it’s edible landscaping, a vegetable garden, container gardens, or a home orchard.
There are many ways to approach edible landscaping. Find out how to harvest enough fruit, vegetables, herbs, and edible flowers. Get top tips for exotic crops. And learn how to garden in a way that suits any situation.
Host Steven Biggs was recognized by Garden Making magazine as one of the “green gang” making a difference in Canadian horticulture. His home-garden experiments span driveway straw-bale gardens, a rooftop kitchen garden, fruit plantings, and an edible-themed front yard. He's a horticulturist, award-winning broadcaster and author, and former horticulture instructor with George Brown and Durham Colleges in Ontario, Canada.
Get started with one of our fan favourites. Season 6, Episode 10: Big Harvests from a Small Space with a Vertical Vegetable Garden.