eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Your Business Is A Journey. Invest In Yourself Today.Inspiring and educating Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. We discuss the latest cutting-edge marketing strategies, evergreen tactics and share a roadmap for you to improve efficiencies, profitably grow revenue and build lifetime customer loyalty. Rise to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that's being shared today!In today’s episode, my guest is Casey Armstrong the Chief Marketing Officer from ShipBob. They are a global logistics platform that fulfills ecommerce orders for direct-to-consumer brands. Their mission is to make Shopify merchants more successful online by providing best-in-class fulfillment so customers get the fast and affordable shipping they expect.As we head into the back-to-school season and the much anticipated Q4 holiday time, this is a timely conversation.What You Will Learn TodayThe importance of focusing on retention efforts and the post-purchase experience.How to build a great customer experience through returns management.How to expand your reach through marketplaces like Amazon, Walmart, and eBay.Benefits of Shopify's Partner Ecosystem.Links And Resources MentionedShipBobShipBob Shopify AppShipBob Summer 21 ReleaseHow To Choose A 3PL For Your Shopify Brand100 Thieves Case StudyHappy ReturnsLoop ReturnsReturnlyThank You For ListeningThank you kindly for choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.We would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They’re extremely helpful when it comes to reaching our entrepreneurial audience. Steve Hutt reads each and every one personally!Growth Mindset?If you’re reading down here, we know the answer ;)Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We’re available here Apple Podcasts, Spotify, Stitcher, Google Play or wherever you get your podcasts.Episode Sponsor: MESAToday's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.Mesa is the easiest way to integrate any top ecommerce app or service with your online store. Designed exclusively for Shopify and Shopify Plus; Mesa's automated workflows can get back your time spent on repetitive tasks while growing your business at the same time.Mesa's no-code approach to building workflows allows you to create new ways to improve customer engagement, encourage repeat purchases without lifting a finger, reduce manual data entry, and more through a simple point-and-click interface.Search for "Mesa" in the Shopify App Store and download the app today. Pricing starts at less than $10 a month and comes with a 14-day free trial backed 24/7 by their Customer Success Team. Hosted on Acast. See acast.com/privacy for more information.

Show Notes

Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.

Your Business Is A Journey. Invest In Yourself Today.

Inspiring and educating Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. We discuss the latest cutting-edge marketing strategies, evergreen tactics and share a roadmap for you to improve efficiencies, profitably grow revenue and build lifetime customer loyalty. Rise to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that's being shared today!

In today’s episode, my guest is Casey Armstrong the Chief Marketing Officer from ShipBob. They are a global logistics platform that fulfills ecommerce orders for direct-to-consumer brands. Their mission is to make Shopify merchants more successful online by providing best-in-class fulfillment so customers get the fast and affordable shipping they expect.

As we head into the back-to-school season and the much anticipated Q4 holiday time, this is a timely conversation.

What You Will Learn Today

  • The importance of focusing on retention efforts and the post-purchase experience.
  • How to build a great customer experience through returns management.
  • How to expand your reach through marketplaces like Amazon, Walmart, and eBay.
  • Benefits of Shopify's Partner Ecosystem.

Links And Resources Mentioned

Thank You For Listening

Thank you kindly for choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

We would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They’re extremely helpful when it comes to reaching our entrepreneurial audience. Steve Hutt reads each and every one personally!

Growth Mindset?

If you’re reading down here, we know the answer ;)

Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We’re available here Apple PodcastsSpotifyStitcherGoogle Play or wherever you get your podcasts.

Episode Sponsor: MESA

Today's episode is brought to you by Mesa, the only ecommerce automation platform exclusive to Shopify and Shopify Plus.

Mesa is the easiest way to integrate any top ecommerce app or service with your online store. Designed exclusively for Shopify and Shopify Plus; Mesa's automated workflows can get back your time spent on repetitive tasks while growing your business at the same time.

Mesa's no-code approach to building workflows allows you to create new ways to improve customer engagement, encourage repeat purchases without lifting a finger, reduce manual data entry, and more through a simple point-and-click interface.

Search for "Mesa" in the Shopify App Store and download the app today. Pricing starts at less than $10 a month and comes with a 14-day free trial backed 24/7 by their Customer Success Team.



Hosted on Acast. See acast.com/privacy for more information.

What is eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection?

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.

I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.

Here's what makes this podcast different: I've been on both sides of the table.

6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.

Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.

Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.

You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from 430+ industry leaders who've been exactly where you are.

This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.

Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."

Steve Hutt
DTC Founder | Podcast Host

Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com