The quest for business growth is more complex and urgent than ever. Leaders of both established companies and start-ups face a dizzying array of models and strategies to formulate their growth plans. How do you navigate this intricate landscape to stand out and rise above the competition?
Mario Perez is the innovative force behind Toronto’s Telax Voice Solutions. Founded in the 90s, Telax entered a market teeming with competition. Under Mario’s leadership, the company achieved consistent growth and enviable customer loyalty. Mario's journey from humble beginnings to building a team that rivals multinationals exemplifies the power of focused leadership, strategic thinking, and a commitment to quality when aiming for steady growth and sustained business success.
In this episode of A CFO’s Diary - Pathways to Growth, Mario opens up about the challenges and triumphs of building Telax Voice Solutions from scratch. He discusses the financial strategies, investment choices, and risk assessments that were critical to fuelling the company's expansion. Mario also highlights the value of expert guidance and mentoring when navigating the complexities of funding operations. Tune in to learn how to apply these proven strategies to drive your business to new heights.
Chapters
1 - Mario’s early studies and upbringing in Cuba (
2:02)
2 - First roles in the tech field and inspiration behind Telex (
7:22)
3 - Early days at Telex and the start-up's unique model (
9:43)
4 - Field competition and growth strategy (
15:38)
5 - Implementing investments to fuel growth (
16:42)
6 - Reflections on the power of organic growth (
21:20)
Links
What is A CFO's Diary - Pathways to Growth?
In each episode, we take people through what we call a ‘discovery call’ during which we learn about their business, its opportunities, potential areas of development, and strategies to move forward, including those they may have missed. Using this discovery call format in each episode, I speak with folks I’ve met over the years whom I’ve learned from, to revisit these journeys. We won’t hold anything back and will reveal crucial strategies, insights, and potholes to avoid—all vital for the success of any business, regardless of its size.