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Send us Fan Mail Forget the game. This episode is all about what really mattered during the Super Bowl: the ads, the halftime show, and what they reveal about where brand, creativity, and culture are headed. Borzou Azabdaftari and Amanda Fisher break down why this year’s Super Bowl leaned harder than ever on celebrity over creativity, why surprise has quietly disappeared from advertising’s biggest stage, and which brands still managed to stand out anyway. They unpack Bad Bunny’s record-breaki...
Show Notes
Forget the game. This episode is all about what really mattered during the Super Bowl: the ads, the halftime show, and what they reveal about where brand, creativity, and culture are headed.
Borzou Azabdaftari and Amanda Fisher break down why this year’s Super Bowl leaned harder than ever on celebrity over creativity, why surprise has quietly disappeared from advertising’s biggest stage, and which brands still managed to stand out anyway.
They unpack Bad Bunny’s record-breaking halftime show and the cultural backlash around it, debate Coinbase’s polarizing karaoke ad, compare DoorDash and Instacart’s celebrity plays, and question why pharma brands felt especially strange during the broadcast.
This episode is a sharp, honest look at what brands are afraid of right now—and what they need to relearn if they want to actually earn attention.
Connect with us
Borzou – Instagram & LinkedIn
Amanda – LinkedIn
And give some love to our sponsor NickelBronx
Brand strategy, websites, and content for companies that want a real edge.
Some of the ads we mentioned:
Thanks for tuning in to Where Brands Get Their Edge, brought to you by Nickel Bronx.
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Want more insights? Visit nickelbronx.com for brand strategy tips and tools to help your business stand out.
Creators and Guests
Host
Borzou Azabdaftari
Alabama-born, Virginia-raised, and Iranian-made, Borzou isn't just another CEO; he's a college dropout turned serial entrepreneur, speaker, and the brains behind the award-winning digital agency NickelBronx. Known for his prowess in branding and digital marketing, Borzou's work has garnered Hermes Creative, Clutch, and Marcom Awards. Beyond the boardroom, he's a connoisseur of design and anything aesthetically driven, embodying style with substance. Borzou's philosophy? Embrace what makes you unique; that's how you find your tribe. When priorities with his family, health, business, and community are satisfied - you can find Borzou chasing once-in-a-lifetime experiences. His favorite things are amazing people and making memories, and he’s always adding to his collection of both.
What is Where Brands Get Their Edge?
Cutting-edge marketing news and advice for (and from) brands, founders, and marketing executives.