Have you ever walked into such a beautiful store, you couldn’t mutter another word other than, “dang”? Well, that was Nicki Gitlin’s inspiration when the time came to name her design and architecture business.
With years of hands-on experience, including a stint at Theory when she designed stores worldwide, she focuses on “intersecting architecture and interaction with daily life,” including the unique attributes of a space. During this week’s Retail Remix, Nicki shares:
- What she believes makes a “dang”-worthy space;
- How her experience at Theory helped her identify her unique approach to designing store spaces;
- Ways to tap into the distinct features of a space, from lighting to materials, to create a space that shines; and
- Lessons from working with some of the industry’s most buzzy brands, from Kith to Billionaire Boys Club.
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RELATED LINKS- Learn more about Dang
- Connect with Nicki on LinkedIn
- Get the latest store design news and trend insights at Design:Retail
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What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.