Revenue Growth Podcast

Are you marketing backwards? Our guest today, Adam Kipnes, makes the case that many businesses are doing just that, putting their product before the desired outcomes of their prospects. Whether you lead a marketing team, are involved in sales, or lead a company, as you listen to this episode, you’ll get ideas that will help you grow your revenue. Adam is the author of How To Make More Money In Your Business: 8 Strategies You Better Start Using Today! He’s also the host of the Entrepreneur’s MBA podcast on C-Suite Radio. Adam is passionate about helping companies deliver the right message. He believes that many companies are marketing, and selling, backwards. In this episode we’ll explore what this means and how to solve the problem. The end result will be greater resonance with your prospects and greater revenue for your company. 

Show Notes

Are you marketing backwards? Our guest today, Adam Kipnes, makes the case that many businesses are doing just that, putting their product before the desired outcomes of their prospects. Whether you lead a marketing team, are involved in sales, or lead a company, as you listen to this episode, you’ll get ideas that will help you grow your revenue. Adam is the author of How To Make More Money In Your Business: 8 Strategies You Better Start Using Today! He’s also the host of the Entrepreneur’s MBA podcast on C-Suite Radio. Adam is passionate about helping companies deliver the right message. He believes that many companies are marketing, and selling, backwards. In this episode we’ll explore what this means and how to solve the problem. The end result will be greater resonance with your prospects and greater revenue for your company. 

What is Revenue Growth Podcast?

Are you looking for ways to recover revenue and accelerate growth? Welcome to the Revenue Growth Podcast with Darrell Amy, author of Revenue Growth Engine. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world’s leading marketing and sales thought leaders and practitioners.