What happens when a thought gets repeated so often that it stops feeling like a thought and starts feeling like a fact?
In this Think Thursday episode, Molly explores the illusory truth effect, processing fluency, self-schemas, and self-verification to explain why familiar ideas can feel more believable simply because we’ve practiced thinking them over and over.
In this episode:
- Why repetition can make information feel more true
- The difference between familiarity and evidence
- How self-schemas shape what we notice and remember
- Why we tend to collect evidence that supports existing beliefs
- How repeated thoughts can quietly become identity statements
- Why changing your thinking isn’t about forced positive affirmations
- How to question old beliefs with more accuracy and curiosity
A question to take with you:
Is this something I know, or is this something I’ve practiced thinking?
Sometimes behavior change begins not with immediately creating a new belief, but with realizing that an old one may never have been a fact in the first place.
Research Mentioned
- Hasher, Goldstein & Toppino — early research on the illusory truth effect
- Dechêne et al. — meta-analysis on repetition and perceived truth
- Lisa Fazio and colleagues — repetition and prior knowledge
- Hazel Markus — self-schema research
- William Swann — self-verification theory
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What is Alcohol Minimalist: Mindful Drinking & Behavior Change?
Join coach Molly Watts on the Alcohol Minimalist Podcast to explore mindful drinking, behavior change, and mental wellness. This show offers science-based strategies to help you break drinking habits and overcome anxiety linked to alcohol use. Whether you're an adult child of alcoholics or seeking peace with your drinking, discover tools for lasting change without shame or guilt. New episodes every Monday and Thursday.
Becoming an alcohol minimalist means:
Choosing how to include alcohol in our lives following low-risk guidelines.
Freedom from anxiety around alcohol use.
Less alcohol without feeling deprived.
Using the power of our own brains to overcome our past patterns and choose peace.
The Alcohol Minimalist Podcast explores the science behind alcohol and analyzes physical and mental wellness to empower choice. You have the power to change your relationship with alcohol, you are not sick, broken and it's not your genes!
This show is intended for educational purposes and does not constitute medical advice. If you are physically dependent on alcohol, please seek medical help to reduce your drinking.