How to Win podcast with Peep Laja

This week on How To Win: Chris Federspiel of Blackthorn.io, a company specializing in Salesforce integration and application development. You’ll hear about Blackthorn's strategic approach to the Salesforce ecosystem, the critical role of customer feedback in shaping their product development, and the journey of focusing their offerings to achieve significant growth in the competitive SaaS market.

Key Points:

00:00:16 How did Blackthorn achieve its growth?
00:01:30 How long to build first product?
00:03:36 Time to hit 1 million ARR?
00:04:21 Target customers for your products?
00:06:09 Explain go-to-market strategy?
00:08:18 Go-to-market for growth acceleration?
00:09:54 Current product lineup?
00:14:10 Target customer segment evolution?
00:16:09 Effective customer acquisition channels?
00:17:42 Monitoring competition?
00:19:12 Unsuccessful strategic bets?
00:21:45 Importance of company focus?
00:22:12 What set Blackthorn apart from others?
00:24:00 Top advice for B2B founders?
00:25:57 How did Blackthorn win?


Mentioned:
Chris Federspiel
Blackthorn.io
Chris Federspiel's X

My Links:
Twitter / X
LinkedIn
Website
Wynter
Speero
CXL

Creators & Guests

PL
Host
Peep Laja
Founder @ Wynter, CXL, Speero. B2B strategy. Messaging. Host of How to Win podcast.

What is How to Win podcast with Peep Laja?

Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. New guests every week. Hosted by Peep Laja, founder at Wynter, Speero, CXL.