CIM Marketing Podcast

In this episode, explore why sustainability is a commercial imperative, with consumers noticing the brands that are not putting sustainability at the forefront of their brand marketing. Discover why authenticity is important, and how well-known brands are being caught out for not being true to themselves or their sustainability goals. Join special guests Rob Gray and Gemma Butler and get to know the brands with successful sustainability strategies who have been able to call themselves out on their own sustainable product or service mistakes.

This podcast was recorded on Thursday 30 September at 12:00 BST.

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What is CIM Marketing Podcast?

The CIM Marketing Podcast delivers the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.

We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.

This podcast is your essential resource for staying ahead of the curve.

Subscribe now for your dose of marketing intelligence.