How Music Charts

On this episode, we talk to the Founder and Director of London-based firm Songular, Sam Lee. According to Songular’s website: “Songular is an independent music company that empowers fearless artists through strategic streaming campaigns. [Their] approach is artist-first and data-driven: This means that [their] bespoke campaigns are shaped by the stories [their] artists have to tell, and [they] use data to link the strategy to the story.”

Songular’s roster includes Joji, Bakar, Young T & Bugsey, Zara Larsson, and Flume.

Previously, Lee has served as a Music Editor for Deezer, a Radio Plugger, and in his earliest days, a Broadcast Assistant for the BBC and regular contributor to British culture outlet, NME.

Show Notes

On this episode, we talk to the Founder and Director of London-based firm Songular, Sam Lee. We discuss streaming playlist strategies to grow your audience, how TikTok may or may not be for every artist, and how music data may be important, but at the end of the day, it's better if #ArtistsBeArtists (Songular's hashtag)

According to Songular’s website: “We amplify creative voices through forward-thinking digital services.
Songular is an independent music company that empowers fearless artists through strategic streaming campaigns. Our approach is artist-first and data-driven: this means that our bespoke campaigns are shaped by the stories our artists have to tell, and we use data to link the strategy to the story.” Songular’s roster includes Joji, Bakar, Young T & Bugsey, Zara Larsson, and Flume. Previously, Lee has served as a Music Editor for Deezer, a Radio Plugger, and in his earliest days, a Broadcast Assistant for the BBC and regular contributor to British culture outlet, NME.

Connect with Sam via LinkedIn or Songular's Instagram.

What is How Music Charts?

Welcome to How Music Charts, a music business podcast by Chartmetric. Join the music industry's brightest minds as they bridge data, culture, and creativity in real time. Looking for more? Sign up for a free account at chartmetric.com, subscribe to Beats & Bytes at blog.chartmetric.com, and reach out on our socials.