Hyper Curious

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Summary

What had you achieved by the age of 24? Today’s guest, Timo Armoo, founder and CEO of Fanbytes, is already onto his third company. Fanbytes helps companies reach Gen Z social media influencers.

Key takeaways:
Gen Z see the world through their phone
When creators don’t understand the content on their platform
Do people care that social media platforms are getting their data?
Why we are obsessed with defining ourselves
History doesn’t repeat itself, it rhymes
Top tips for building your personal brand

Show Notes

What had you achieved by the age of 24? Today’s guest, Timo Armoo, founder and CEO of Fanbytes, is already onto his third company. There is literally no stopping this Gen Z-er.

Fanbytes helps companies like Warner Music, Deliveroo, Apple Music, McDonald’s, boohoo and even the UK government to reach Gen Z through TiKToK, Snapchat and Instagram influencers. 

Because Gen Z are like no generation that has gone before. They’ve grown up with social media at their fingertips - they can amplify the things they like and also the things they hate. 

“Often people can go, ‘Gen Z are interested in social activism’, but it's not like older people aren't, it's just that it's much easier for us to be involved in it because the world is much smaller, because pretty much our world is through the phone, rather than through newspapers.”

Today we talk about the difference between generations when it comes to caring about data, how to explore the range of identities we all have inside us. And Timo shares his pro tips about building your personal brand - something he’s incredibly good at. 

“The difference in generations is the way that we see life and the way that we see the transactions being. I don't care because I'm doing something for free and I'm having fun and yeah, I don't have to pay so I pay with my data.”

Enjoy hearing all about Gen Z from the inside.

On today’s podcast:
  • Gen Z see the world through their phone
  • When creators don’t understand the content on their platform
  • Do people care that social media platforms are getting their data?
  • Why we are obsessed with defining ourselves
  • History doesn’t repeat itself, it rhymes
  • Top tips for building your personal brand

Links:

What is Hyper Curious?

For the change-makers, explorers and entrepreneurs by heart or practice, Hyper Curious podcast is a celebration of what’s best in human beings: OUR CURIOSITY.

Get ready to change your perception of what it means to be an 'overnight success'. Here you will listen to the most intriguing U-turns and A-ha moments of our guests, and how embracing changes (rather than fearing it) keeps them curious and evolving.

Your host is Beta Lucca, a successful BAFTA-winning entrepreneur and Forbes Top 50 Women in Tech who has failed, succeeded, and built a multimillion-dollar gaming business. Beta brings her upbeat energy, bold attitude and multipotentialite mindset to interview your favourite authors, poets, philosophers, psychologists, neuroscientists, founders and artists.

If you don’t know them already, you definitely will now!

Listening to these incredible human beings is the perfect start of your day. One that will provoke you to think differently, laterally, upside down, and offer you new fresh perspectives to help you act boldly. You’ll finish each episode feeling energised, inspired and empowered to reinvent your world and reinvent yourself.

For more information, visit http://hypercurious.fm