Game Dev Podcast | Coffee with Butterscotch

In episode 540 of 'Coffee with Butterscotch,' the brothers dig into the messy art of indie game pricing, from Levelhead’s strange sales patterns to how discounts really move the needle. They share experiments with YouTube Shorts, what the engagement data says, and how community feedback loops into both development and marketing. It’s a conversation about sales strategies, visibility, and why marketing can’t live outside the game development process.

Support Crashlands 2!
Official Website: https://www.bscotch.net/games/crashlands-2/
Trailer: https://www.youtube.com/watch?v=ib7fzLf59vo
Steam: https://store.steampowered.com/app/1401730/Crashlands2/
Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2
Apple: https://apps.apple.com/us/app/crashlands-2/id1528199331

00:00 Cold Open
00:25 Introduction and Welcome
01:51 Levelhead Sales Strategy and Pricing Dynamics
08:15 Tax Implications and Revenue Management
12:16 The Impact of Pricing on Game Success
17:45 YouTube Shorts Experimentation and Engagement Metrics
28:39 Engagement Strategies in Short-Form Content
31:33 Analyzing Viewer Retention and Engagement Metrics
34:15 The Challenge of Marketing for Indie Games
39:02 Community Engagement and Feedback Loops
44:09 Integrating Marketing into Game Development
50:32 The Power of Data-Driven Marketing Decisions

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Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. 

Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.



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What is Game Dev Podcast | Coffee with Butterscotch?

Coffee with Butterscotch is the hilarity-filled weekly podcast of award-winning indie video game studio Butterscotch Shenanigans, best known for its smash hit Crashlands. Grab a drink and tune in every week to learn the ins and outs of game development, productivity and workflows, the business of selling video games, our takes on entrepreneurship and building a small company from scratch, and how to be an unstoppable problem-solving machine.

Got a question you want answered on the podcast? Ask us at https://podcast.bscotch.net