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Marketing is about building relationships.
Nikki Nash is the CEO of Market Your Genius, a speaker, consultant, author, and podcaster. As a veteran marketer with expertise in helping businesses attract and retain clients online, and experience working with Fortune 100 companies, Nikki explains what is needed for a good marketing strategy. Her extensive experience with both the consumer side and the B2B side of business made her realize that having one clear front-end offer is key.
She shares her career path and seeing marketing as a creative and fun job sets her apart from others in the industry. Nikki advises against trying to be everything to everyone in your marketing efforts. Instead, she stresses the importance of finding a clear path to your audience and not overwhelming your clients.
Nikki also explains how understanding how customers make decisions, why they believe what they believe, and how to communicate your core values can guide specific business decisions in developing your marketing strategy. She emphasizes that we are all humans and that avoiding certain red flags can help create more meaningful connections and retain clients.
Marketing can be a creative and enjoyable field, as long as we remember that there is a person on the other side, receiving our message.
Notes:
⭐ Nikki wanted to be in the media and film industry: marketing was exciting and fun for her. 01:34
👩🏾💼 Pursuing financial planner accreditation: started a marketing coaching business. 02:52
👒 Nikki helps generate leads by positioning leaders to build long-term relationships with their clients: having a strategy and marketing hat. 04:19
🌺 Tips for creating a good marketing strategy: how to get your products to your audience and get qualified leads. 06:24
⚠️ Being clear with your marketing: the importance of analyzing and understanding sales - 80/20 role. 10:58
🤓 Having too many offers: overwhelmed customers will not stay and make the decision. 14:27
😍 Capture your audience’s attention: don’t be everywhere with the same messaging 16:14
🚩 Red flags of marketing: don’t dehumanize, DMing, and not adding value. 19:29
📙 Book “Market Your Genius”: a guide on getting the clients and how to retain clients. 23:48
🎙️ Her Instagram and Podcast: Nikki shares her thoughts on marketing on these. 25:28
Links:
Notes:
⭐ Nikki wanted to be in the media and film industry: marketing was exciting and fun for her. 01:34
👩🏾💼 Pursuing financial planner accreditation: started a marketing coaching business. 02:52
👒 Nikki helps generate leads by positioning leaders to build long-term relationships with their clients: having a strategy and marketing hat. 04:19
🌺 Tips for creating a good marketing strategy: how to get your products to your audience and get qualified leads. 06:24
⚠️ Being clear with your marketing: the importance of analyzing and understanding sales - 80/20 role. 10:58
🤓 Having too many offers: overwhelmed customers will not stay and make the decision. 14:27
😍 Capture your audience’s attention: don’t be everywhere with the same messaging 16:14
🚩 Red flags of marketing: don’t dehumanize, DMing, and not adding value. 19:29
📙 Book “Market Your Genius”: a guide on getting the clients and how to retain clients. 23:48
🎙️ Her Instagram and Podcast: Nikki shares her thoughts on marketing on these. 25:28
Links:
Website: www.nikkinash.co
Retreats: www.jenniferdawncoaching.com/our-retreat
Join our Academy: www.jenniferdawnacademy.com
Creators & Guests
Host
Jennifer Dawn
I transform businesses and empower leaders to achieve extraordinary results. My passion lies in guiding high-impact leaders to unlock their full potential, driving significant profitability increases and operational efficiency gains. With a proven track record of success across diverse industries, I excel at: ** Leading Transformation: ** I've spearheaded transformative change initiatives, optimizing resources, and fostering innovation to propel companies to new heights of success. ** Coaching for Impact: ** I empower high-impact leaders through personalized coaching, helping them maximize revenues, optimize operations, foster team development, and scale their businesses. ** Strategic Execution: ** I translate vision into reality, executing strategic initiatives with precision to achieve impactful business goals. ** Building Trust & Success: ** I build strong client relationships, collaborating and driving continuous improvement for long-term client success. Ready to unlock your true potential? Connect with me to discuss how I can help you achieve your business goals.
What is Happy Productive with Jennifer Dawn: Grow Your Business Without Giving Up Your Life?
The Happy Productive Podcast is for business owners looking to scale to 7-figures without sacrificing their personal life. It's your go-to resource to develop leadership skills, achieve business goals, practice healthy habits, master your emotions, and use time wisely. You CAN have the business of your dreams and Jennifer will show you how. Jennifer Dawn is a Business Coach who has grown three 7-figures companies and helped others do the same. She's also the founder of Best Planner Ever and author of The Joy Guide: Finding Your Joy In A World of Crap. Learn more at JenniferDawnCoaching.com